Jewels that rule
From Persia, with love
Vummidi Bangaru Jewellers
When it comes to design-oriented precious jewellery, this is easily one of the first names to pop up. Over the years, Vummidi Bangaru Jewellers (VBJ) has catered to traditional markets but made its own significant space by launching a design intensive collection every year. "We have a design team that has developed its own unique style and language. They are constantly looking for inspiration in jewellery. Every collection teaches us something new," says Jithendra Vummidi, partner, VBJ. "People want to wear precious jewellery but constantly demand something other than the usual," he adds. VBJ's latest collection, Persiana, draws inspiration from Persian motifs and colours, using techniques such as French plique-a-jour. The materials used include rose gold, pearls, diamonds and rare Tanzanite beads, among others. The range offers pendants, necklaces, chains, earrings, rings, haath phool, nath and bajubandhs. It is delicate yet festive and can be worn with both traditional
