To Persuade Someone, Look Emotional

sked at the start of the final 1988 presidential debate whether he would support the death penalty if his wife were raped and murdered, Michael Dukakis, a lifelong opponent of capital punishment, quickly and coolly said no. It was a surprising, deeply personal, and arguably inappropriate question, but in demonstrating an unwavering commitment to Roger Simon about the scene at the debate immediately after Dukakis gave his response. “Even though the 90-minute debate was only seconds old, they felt it was already over for Dukakis.” Dukakis’ poll numbers plummeted, his campaign never recovered, and George H. W. Bush became the 41 President of the United States.