Los Angeles Times

Apple strikes deal with Oprah, escalating tech's battle for Hollywood talent

Apple Inc. has struck a multiyear deal with Oprah Winfrey to produce original content, the technology giant announced Friday as the battle for talent among tech titans and traditional studios keeps heating up.

Winfrey, one of the most influential voices in media for several decades running, is also expected to have an on-screen role in the new Apple programming.

The Cupertino, Calif., tech giant has been courting Hollywood to produce original programming for the company, which manufactures streaming devices called Apple TV.

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