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    INSTAGRAM EMERGES FROM FACEBOOK’S SHADOW

    by Benjamin Kerry & Gavin Lenaghan Jun 29, 2018 4 minutes

    The social networking portal Instagram first launched in 2010 as a free app for iOS - and, back then, it was clear where Instagram’s focus was. In a post on its Tumblr blog, Instagram enthused that it “makes mobile photos fast, simple and beautiful”. In the years since then, the site has incorporated an increasing number of new features and picked up hundreds of millions of new users along the way. These efforts have culminated in the unveiling of its new long-form video platform IGTV.

    HOW INSTAGRAM HAS MUSHROOMED IN POPULARITY

    In June, Instagram announced that its tally of monthly active users had reached 1 billion. This places the site in a very exclusive one-billion club that includes WeChat with a billion, which also observes that Instagram has added about 200 million users even since September. When Facebook acquired Instagram in April 2012, the total stood at 50 million users.

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