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    The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy

    To build -- and keep -- an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity.
    by Adam Bornstein Jul 01, 2018 2 minutes
    Source: Federico Gastaldi
    Federico Gastaldi

    Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media?
    -- Chris G., Minnesota

    Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: is not about manipulating tools like (SEO) and . It’s about using them to reach customers. Then it’s your job to of those platforms. 

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