Inc.

No 285 THEIR FORMULA FOR SUCCESS? BEING WAY TOO AMBITIOUS

They met on a jet in 1998. He was an assistant professor in Oklahoma with a PhD in sociology. She had a PharmD and a job in big pharma. The chemistry between Eddilisa Martin and Marcus Martin was instant; they married a year later. Their entrepreneurial offspring is 2M Research, a health care–focused research and consulting firm.
A Flight of Destiny A chance meeting on an airplane led to a family and a business plan.

Eddilisa and Marcus Martin → 2M Research

Three-year growth 1,706.3% • 2017 revenue $9.5 million

ARLINGTON, TEXAS • FOUNDED 2011

MARCUS: When Eddilisa and I met, she had just gotten a job at Abbott Laboratories in Irving, Texas, a Dallas suburb. We settled in Arlington, and I kept teaching at the university—I commuted—and all Eddilisa and I talked about was how we could use our expertise to start a

You're reading a preview, sign up to read more.

More from Inc.

Inc.2 min read
Fired Up
Heath Ceramics was strong on cachet, but weak on its balance sheets. Then a designer couple came along to save it.
Inc.3 min readTech
The Destination Miami
Immigrants, limitless co-working spaces, and a dash of the good life make the No. 13 Surge City an entrepreneurial hotbed.
Inc.2 min read
Private Equity Is Here to Help. Honest
Inc.’s inaugural list of founder-friendly private equity firms highlights shops that treat entrepreneurs as partners and operators—rather than as part of the furniture.