MoviePass shook up the film industry. Now it looks like the end is near.
MoviePass was once the fastest rising star in Hollywood.
The New York-based service promised to revolutionize the cinema business by offering something multiplexes have long resisted: steep discounts on the price of movie tickets.
Consumers could watch a movie a day for about $10 a month - less than the average price of a movie ticket in Los Angeles.
But there are growing signs that the end is near for the popular movie ticket service that billed itself as the Netflix for cinema.
MoviePass bet on what many view as a wildly flawed business model: it pays the full price for each ticket its customers buy. But major theater chains blasted the plan as unrealistic and refused to share lucrative concession revenue.
