McDonald's new flagship: Not ketchup-red or mustard-yellow, but green — and not quite cooked
Behold the new McDonald's flagship in Chicago!
This temple of the Big Mac is billed as a model of energy-saving architecture - sustainability! It's supposed to bring people together - community! It even aims to be visually subtle, which amounts to a revolution for a company whose stores, once decked out in ketchup red and mustard yellow, blighted America's highways and byways.
"I defy you to find another McDonald's on Earth as beautiful as this one," said downtown Ald. Brendan Reilly at Wednesday's press preview.
That's a lot of hype to live up to, and the flagship restaurant that opened to the public Thursday doesn't always deliver.
The building, a white pavilion with pencil-thin steel columns, environmentally friendly timber and an array of 1,062 rooftop solar panels, is
