How Social Media Came To The Rescue After Kerala's Floods
Devastating rainfall followed by treacherous landslides have killed 210 people since August 8 and displaced over a million in the southern Indian state of Kerala. India's National Disaster Relief Force launched its biggest ever rescue operation in the state, evacuating over 10,000 people. The Indian army and the navy were deployed as well.
But they had some unexpected assistance.
Thousands of Indian citizens used mobile phone technology and social media platforms to mobilize relief efforts.
Some of them lent a hand to bigger players who'd stepped in. Charity organizations such as , which has been operating in India since the 1950s, used its , to collect. Just a few days after the flooding, they had received enough funding for over 10,000 kits.
