A SEAMLESS APPROACH TO TECH GADGETRY
Design Company of the Year
Multiple projects
We all remember the face-plant that was Google Glass. Or the time when, in an infamous fit of overengineering, Google tested 41 shades of the color blue on ad links to find the most profitable hue. Since then, however, the company has been steadily refining its design strategy to get out of the way and put users first. Last year, Google’s Allo messaging app was an honoree in Fast Company’s Innovation by Design Awards. This year, the company has presented a slate of sophisticated new products—including a range of smart speakers, a globe-trotting virtual experience, and a
