Bloomberg Businessweek

In Russia, Wild for Wildberries

A startup launched by a mother on maternity leave has become the country’s leading web retailer

At least five companies could be considered contestants in the race to rule online retailing in Russia, and most of them are backed by banks or billionaires. But the leading contender is run by a mother of four who founded her company in her Moscow apartment while on maternity leave from her job as an English teacher. “At first, I did everything myself, collecting the goods and taking them to customers on the other side of Moscow

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