Everand Logo

Welcome to Everand!

  • Los Angeles Times

    Nike took a calculated risk with Colin Kaepernick ad, experts say

    by Samantha Masunaga, Los Angeles Times Sep 05, 2018 4 minutes

    Nike Inc.'s decision to feature Colin Kaepernick in its latest "Just Do It" advertising campaign predictably blew up the internet.

    In one video, Nike shoes were set on fire. John Rich, half of the country music duo Big & Rich, showed that his soundman had cut Nike's iconic swoosh off his socks. #NikeBoycott quickly began trending on Twitter.

    At the same time, tennis star Serena Williams tweeted that she was "especially proud to be a part of the Nike family today." Others said their children planned to wear Nike from head to toe in support of Kaepernick.

    You’re reading a preview, subscribe to read more.

    More from Los Angeles Times

    Los Angeles Times8 min readAmerican Government
    Inside The Far-right Plan To Use Civil Rights Law To Disrupt The 2024 Election
    SACRAMENTO, Calif. — At a diner just off the freeway north of Sacramento, a mostly white crowd listened intently as it learned how to “save America” by leaning on the same laws that enshrined the rights of Black voters 60 years ago. Over mugs of coff
    Los Angeles Times7 min read
    California Climbers Train For Mount Everest From The Comfort Of Their Own Beds
    TRUCKEE, Calif. — Graham Cooper sleeps with his head in a bag. Not just any bag. This one has a hose attached to a motor that slowly lowers the oxygen level to mimic, as faithfully as possible, the agonies of fitful sleep at extreme altitude: headac
    Los Angeles Times3 min read
    Commentary: I Once Lived In My Car And Can’t Fathom Criminalizing Homelessness
    I’ve been homeless. Twice. I faced a dilemma in those situations that more than 650,000 Americans experience on any given day: “Where am I going to sleep tonight?” The legal battles over criminalizing homelessness seem completely disconnected from th

    Related Books & Audiobooks