Business Today

Rise of the Micro

Precision targeting through authentic voices has led to the rise of micro influencers, but self regulation is needed for success.

Fourteen year old Avni Deshmukh and her 16 year old sibling Sara alternately do a post a day on Instagram, featuring the latest in make up trends and commenting on the new and the fun colours that are out. If you think it is a bit too early in the day

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