Business Today

Start ups & She

Why so few women are taking the start up route.

Convincing her parents about her decision to quit her seven figure salary job at McKinsey India and take the start up route wasn't easy for Priyanka Agarwal. It was even tougher to convince investors that she was committed to the task. In the initial days of this journey, when she was looking to raise Rs 4 crore in the seed round, she met the senior partner of a well known impact fund in Mumbai. The woman was impressed by her idea but declined funding saying: "You are two female founders, both in your late twenties. What is the guarantee that one of you will not leave to get married?" recounts Agarwal, the founder of Wishberry, a crowd funding platform.

"I remember clearly asking her what if I was a guy who had to leave because my father passed away and I had to support my family? I have already given up a career, given up so many things, to do this. Isn't that commitment

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