Everand Logo

Welcome to Everand!

  • NPR

    Advertising On Facebook: Is It Worth It?

    A lawsuit says Facebook is misleading advertisers about just how effective it is. Facebook, which makes billions from ads, says it can't guarantee that all of them will reach their intended targets.
    by Jasmine Garsd Sep 12, 2018 2 minutes
    A new lawsuit alleges Facebook is misleading advertisers, but the company says it can't guarantee that all ads will reach their intended targets.

    Advertisers love Facebook. In fact, they pour money into it. The company's financial results say it all: Facebook raked in over $13 billion from ads just in the last quarter.

    A new lawsuit is now asking a basic question: Are those ads working? The lawsuit, filed by InvestorVillage.com, claims that Facebook misleads advertisers about how effective it is.

    "Facebook's advertising pitch

    You’re reading a preview, subscribe to read more.

    More from NPR

    NPR3 min readCrime & Violence
    Nigeria Has Detained A Journalist Who Reported On Corruption In A Widening Crackdown
    Investigative journalist Daniel Ojukwu has been arrested by police and held without charge for over a week, drawing criticism from advocacy groups over a worsening climate for independent journalism.
    NPR3 min read
    Tornadoes Tear Through The Southeastern U.S. As Storms Leave 3 Dead
    Forecasters warned a wave of dangerous storms in the U.S. could march through parts of the South early Thursday, after deadly storms a day earlier spawned damaging tornadoes and massive hail.
    NPR2 min read
    2 Skiers Killed After Being Caught In Utah Avalanche, Sheriff Says
    Two skiers were killed and one was rescued after they were buried in an avalanche in the mountains outside of Salt Lake City that occurred after several days of spring snowstorms, authorities said.

    Related Books & Audiobooks