The Atlantic

The New iPhones Are Big So You Won’t Put Them Down

Apple’s latest designs mark the end of casual, one-handed smartphone use. Instead, the device is meant to occupy more of your attention, more of the time.
Source: Marcio Jose Sanchez / AP

“Big news,” Apple’s website reads today, in text set over a photo of the new smartphone models the company just announced. Two big iPhones display what look like gaseous planets. Big ones, like Jupiter, but maybe bigger than that, even. These phones are big.

Big money, for one thing—almost $1,500 for the top-of-the-line. But more than that, big screens. boasts a 6.5-inch display. But even the small phones are big now. The “entry” model, the , has a 6.1-inch display, almost three-quarters of an inch bigger than the iPhone 8 Plus, the previous large-screen model. The iPhone 8,

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