Business Today

A New Interpretation

Many luxury consumers buy exclusive residences not just as an investment but also with a desire to leave these for future generations.

Gianni Versace, the famous Italian designer perfectly described the quintessence of luxury when he said: "Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live." The concept of luxury has experienced an evolution and a paradigm shift from being synonymous with wealth, status symbol, and aspiration, to now a more eloquent form of embracing values of quality, craftsmanship, design and personalisation. This has also gradually transcended into and holds relevant for luxury real estate.

The well travelled Indian consumer has not only been experiencing elements

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