Business Today

The Right Fit

Ayushi Gudwani's FableStreet designs custom fit work wear with just three body measurements.

Ayushi Gudwani, working at McKinsey & Company as a Senior Manager, faced a problem that most of us would be familiar with. She found it difficult to find well fitted office clothes. She would shop abroad, but even those clothes were not a perfect fit. So, when entrepreneurship beckoned, she knew what she would like to do.

Gudwani left her job in 2015, and with an inch tape

You're reading a preview, sign up to read more.

More from Business Today

Business Today2 min read
Personal and Powerful
Room air purifiers are quite common nowadays but have you ever heard of a personal air purifier? The latest product from Dyson is just that a radically redesigned fan that sits close by and blasts out a stream of clean air directly at you. Technica
Business Today3 min read
Skew Towards PM Kisan
After its return to power with a thumping majority, the first major task of the Narendra Modi government was to fulfil the ruling BJP's poll promise to make the PM KISAN (Pradhan Mantri Kisan Samman Nidhi) plan more inclusive. It initially provided a
Business Today8 min read
Off Course
Bengaluru based Cloudphysician Healthcare was set up two years ago to deliver ICU services remotely to hospitals in far flung areas. Trained ICU doctors are in acute shortage in India about 4,500 doctors cover three lakh beds. So, Cloudphysician pu