The Atlantic

What Is the Future of Getting Kids to Soccer Practice?

A slew of small, Uber-like companies have launched in recent years, offering parents a way to outsource their daily driving.
Source: Ole_CNX / Shutterstock

If only children were allowed to drive, they could get from home to school to piano lessons and back home again without their parents’ help. Alas, they are not.

In recent years, though, a slew of relatively small companies have stepped in to correct for this unfortunate fact, offering a service that, from the perspective of an overstressed parent, has a similar effect: They sell dependably safe, usually prescheduled car rides for unaccompanied minors.

These Uber-like companies have mostly limited their operations to just one or two metropolitan areas each, and they’re dotted throughout the country—from to to . They have appropriately start-uppy names like Zūm and Sheprd, and tend to charge in the neighborhood of $15 for a 15-minute ride (but usually less if a child rides with other children). Compared with the biggest multiple years of caregiving experience. One (Bubbl, in Dallas) off-duty or retired police officers, and another (Zemcar, in New England) lets parents .

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic5 min read
The Strangest Job in the World
This is an edition of the Books Briefing, our editors’ weekly guide to the best in books. Sign up for it here. The role of first lady couldn’t be stranger. You attain the position almost by accident, simply by virtue of being married to the president
The Atlantic5 min readAmerican Government
What Nikki Haley Is Trying to Prove
This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here. Nikki Haley faces terrible odds in her home state of
The Atlantic3 min read
The Coen Brothers’ Split Is Working Out Fine
It’s still a mystery why the Coen brothers stopped working together. The pair made 18 movies as a duo, from 1984’s Blood Simple to 2018’s The Ballad of Buster Scruggs, setting a new standard for black comedy in American cinema. None of those movies w

Related Books & Audiobooks