DESIGNING PERFECTION
Why was the creation of the Ferrari Styling Centre in 2010, bringing all design work in-house, so integral to the future plans of Ferrari? Why not keep working with established partners like Pininfarina?
The establishment of the new Ferrari design center is the consequence of a journey that began back in 2010, when the company made the strategic decision to develop design activities in-house.
The goal was to optimize the working, development, and communication processes—and to enhance the wealth of knowledge, experience, and skills that the company had gained over the previous years—thus maximizing the symbiosis between designers and engineers in one location.
The design center building, which is an example of a modern architectural layout, was commissioned by Sergio Marchionne and is located at
