Maxim

FASHION ROYALTY

Nicolas Bijan Pakzad was just 19 years old when he took the reins at House of Bijan, the exclusive menswear brand. Founded by his late father, Bijan Pakzad, in 1976, the boutique is famed for its yellow Italianate facade, collaborations with Bugatti, and by-appointment-only policy. Its formidable clientele—among them, U.S. presidents George H. W. Bush, George W. Bush, and Bill Clinton, the kings of Spain and Saudi Arabia, and a cadre of international billionaires—has only solidified its renown as a truly global iconic brand, and added to its mystique as “the most expensive store in the world.”

Bijan’s namesake and founder often served as the face of his empire, smiling in campaigns alongside Michael Jordan and actress Bo Derek. “He really loved what he did, and he. “When you have a certain level of respect for your products, it’s contagious.”

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