Maxim

Meet the Man Who Is Reinventing SÃO PAULO

An unending sprawl of concrete and traffic, São Paulo is the fifth most populous city in the world, and its economy is projected to be the 15th biggest in the world by 2025, the largest in both Latin America and the Southern Hemisphere. Yet despite its prominence as a financial hub, the metropolis has failed to capture the world’s attention the way its seaside

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