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  • AppleMagazine

    THE DOCTOR WILL SCAN YOU NOW

    Nov 09, 2018 4 minutes
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    RUNNING LIKE CLOCKWORK

    As Apple are about to unveil the fourth generation of the Apple Watch, we at Apple Magazine are going to consider what Apple’s broader strategy for the device is going to be – why all the health and wellbeing apps and sensors are working together to produce a truly holistic snapshot for the individual user and what Apple’s ultimate vision for this information can be.

    From 2002 to 2004 , Apple Design Chief Jonathan Ive and other members of the design team were ordering lots of high-end Nike sports watches. At first Nike thought they appreciated great design and were flattered that the best in breed technology company was taking a similar approach to sports watches.

    Nobody realized that these were the first concrete

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