Substance vs style: what’s in a name?
“Too many times in the past products in the scooter industry have failed to deliver, but lured customers through the brand name alone.”
Ever since aftermarket scooter products became available they’ve been subject to some sort of branding, usually in the form of an elaborate name to make them stand out. Often the more dynamic a product sounded the more attention it got… regardless of what it actually did! Don’t get me wrong, if a product was no good it
