Paint the picture

Communicating specialty coffee to consumers is an evolving art. In many ways, its narrative has become dense and complex, and rightly so, when you consider the long and involved processes to produce a cup of coffee – a seed that is pulped, fermented, dried, transported, roasted, and brewed – with every part of the process having significant implications on the final flavour.

In attempt to bridge the gap, Zest Specialty Coffee has undergone rebranding to make “exemplary coffee approachable to real people”.

“Put simply, we want you at home to make a Colombian Quisabony pink bourbon using a