Los Angeles Times

Improved campaign technology reshaped the midterm elections

WASHINGTON - Beto O'Rourke began his Senate campaign with low name recognition, little in the bank and a widespread belief among political operatives that he would finish his long-shot bid to unseat Sen. Ted Cruz where he started: in obscurity.

He ended up coming closer to victory in Texas than any Democratic challenger in 40 years.

More than charisma and a charged electorate enabled the Texas congressman to get close. Like dozens of other once-obscure Democratic candidates in the last election, he was able to catapult from also-ran to electoral phenomenon in part by raising record amounts of small-donor cash and mobilizing armies of volunteers. Technology played a big role.

"Things are possible that weren't really possible before," said Alfred Johnson, co-founder of MobilizeAmerica, an app widely used by groups on the left to organize volunteers during the

You're reading a preview, sign up to read more.

More from Los Angeles Times

Los Angeles Times3 min readPolitics
E. Jean Carroll Is Accusing Trump Of Rape, But Is Anybody Listening?
Author E. Jean Carroll's allegation that she was raped by President Trump 23 years ago is having trouble making its way to the top of the news food chain. In a forthcoming memoir by Carroll, she describes an encounter with Trump in 1996 - when he was
Los Angeles Times4 min read
Bill Plaschke: Lakers Fans Deserve Better Than What Jeanie Buss Said In First Public Comments
LOS ANGELES - It was nice that after two months of front office implosions, Jeanie Buss finally decided to talk. That she conducted her first interview on a red carpet was as revealing as the interview itself. In her brief stops in front of the media
Los Angeles Times3 min read
Jeanie Buss Has '100% Confidence' In Rob Pelinka Running Lakers
SANTA MONICA, Calif. - Los Angeles Lakers co-owner Jeanie Buss finally broke her silence about the state of the organization while walking the red carpet before the NBA Awards in Santa Monica. In her first interview since Magic Johnson stepped down a