Remote Audio Data Is Here
NPR launches new podcast listening technology, RAD, after collaboration with industry leaders.
After a year in development, RAD is being deployed for podcast listening measurement
Collaborative minds and leaders from across the media industry have worked closely with NPR to develop and launch a new podcast analytics technology: Remote Audio Data (RAD), a method for sharing listening metrics from podcast applications straight back to publishers, with extreme care and respect for user privacy.
NPR worked with a cross-section of nearly 30 companies to develop and test this new, parallel metric and and launch in NPR One.
