Bike

TIME FLIES

We five-fingered creatures measuring milestones in multiples of 10. But it’s just another number. Really, the most impressive landmark in the history was in launching the very first one. It was 2009, and we had no idea if this thing was even possible, let alone profitable. That year we dove headfirst and was born.

You’re reading a preview, subscribe to read more.

More from Bike

Bike4 min readAutomotive
Empty Handed
It was 1991. Nirvana had just released “Nevermind.” I had just stripped my black Yeti FRO of its gears, as well as the heavy and failure-prone Mountain Cycle Suspenders fork and Pro-Stop disc brake, and decided to chase after the simplicity of single
Bike4 min read
Butcher Paper
To all the newbs I'Ve loved before don't ever change I haven’t written a letter like this in a while. Hell, last time I had the clammy-hand feeling of putting these types of words into writing, I was still a gap-toothed middle school kid whose go-to
Bike5 min readAutomotive
Test
I tend to assume that anyone making a steel full-suspension bike must hold a dogmatic belief in ferrous metals. Don’t get me wrong: dogmatic beliefs can be correct, but the tiny proportion of the mountain bike market dedicated to steel full-suspensio

Related Books & Audiobooks