The Millions

Why “Self-Promotion” Is Bullshit

The first time I ever heard the hyphenated word “self-promotion” uttered as something writers do, I was an MFA student. Seemingly every editor, author, or agent who spoke on a panel about “the publishing industry” came to tell us amateurs we had to build a platform and learn self-promotion. The work doesn’t stop when you sign your book contract, they said. The book isn’t going to sell itself; you have to.

As a debut author with an essay collection published through a small independent press, I understand how important it is for writers to participate in promoting their book. What made me wince 10 years ago, when the writing world was new to me, and what bothers me now, as a rookie author, is and its associated misconceptions.

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