From Colin Kaepernick to IHOP's name change: Marketing hits and misses in 2018
by Darcel Rockett, Chicago Tribune
Jan 18, 2019
3 minutes
2018's mistakes result in 2019's resolutions. Numerous advertisers and brands misstepped in 2018 when it came to getting their message across to a population they were looking to entice.
You may have your own opinion of ads or campaigns that stepped over the boundary of taste and capitalism, but here are ours:
Remember the H&M ad featuring the monkey sweatshirt?
And Melania Trump's coat?
Or the local Eataly truffle ad that may have ruffled some customers?
Recall the television
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