Business Today

Look And Feel

Package tourism is out. Brands are now focussing on giving travellers experiences of a lifetime.

Imagine going on a river safari down the Chambal to track endangered gharial in its natural habitat. Or a trek through dense rainforests in Coorg and a pottery class back at the hotel. And if you find yourself in the Andamans, there's always night kayaking into the thick mangroves with your path lit with glowing phytoplankton. Want to see Delhi differently? You can sail over the city in a hot air balloon. Or in Rishikesh, practice intense yoga with the arresting Himalayas as the backdrop.

It's time to escape your comfort zone and pepper travels with "A ah" experiences that are now on offer at your favourite hotel. Standardised, impersonal holidays are passe. Hotels are taking guests out of their rooms and providing experiences that give guests a

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