Bloomberg Businessweek

Facebook Watch Isn’t Living Up to Its Name

The company’s lackluster video tab still has a lot to prove to both viewers and advertisers

Three long years ago, when the world knew little about Cambridge Analytica and laughed off the specter of fake news, Mark Zuckerberg had a very different kind of problem. Facebook wasn’t adding many users in key ad markets, so it needed to figure out how to wring more money from its existing audience. Although the company accounted for an impressive 45 minutes of its average user’s day, that wasn’t in chunks big enough to send them the ever-growing number of ads at the heart of the company’s business model. The average Facebook session lasted less than 90 seconds, according to people familiar with the matter—while

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek5 min readSociety
Why It Could Be the Worst of Times, Too
For two decades, most of the LGBTQ movement’s highest-profile victories have come at the U.S. Supreme Court. In 2003 the justices issued a ruling legalizing gay sex that dissenting conservative Justice Antonin Scalia warned would set the stage for na
Bloomberg Businessweek4 min readPolitics
What’s a Global Economy Between Friends?
There was a time in the not-too-distant past when “G” summits were earnest, even turgid affairs, at which worthy matters were discussed in polite sitdowns between the leaders of major economies. That was before Donald Trump, of course. If the America
Bloomberg Businessweek6 min readSociety
It’s Time to Address America’s Mental Health
Material well-being has improved, but the nation’s emotional distress has climbed to crisis levels