Bloomberg Businessweek

GET ADDICTED

Want to know why your New Year’s fitness resolution is already kaput? Because you don’t like exercise. But that can change
A spinning class at 4Ward Fitness in Hong Kong

By the most optimistic of guesses, only about 30 percent of New Year’s resolutions to get healthy will succeed. And yet the global fitness industry has been filling classrooms more than ever, inventing creative, intense workouts that draw users over and over again. Look at Orangetheory Fitness, with its 600,000 members worldwide, or Peloton Interactive Inc., which has 1 million. CrossFit has quadrupled its gyms, to almost 14,000 since 2012, and Barry’s Bootcamp gets 900,000 hardy souls in its studios every week. The fitness-booking MindBody app processes 5.5 million classes every day.

What have those people got that you ain’t got?

Time isn’t an excuse. Studios now offer half-hour classes, often with more intensity and fewer breaks—think of Mile High Run Club’s Dirty 30 treadmill class or the fast-paced Four30 at Project by Equinox. “We are definitely seeing a trend toward shorter workouts,” says Jordan Metzl, a sports medicine physician at the Hospital for Special Surgery in New York, who adds that short classes can be a fun way to test something new.

But according to Metzl, the best way to stick with a workout is to find a place where

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek4 min read
The 2019 Guide To The New Collectible Cars
It’s driving season. The sunny skies and temperate weather make it just the right time to cruise around town with the top down or take a winding road trip. And with the car auction calendar in full swing, it’s easy to start shopping for the perfect c
Bloomberg Businessweek3 min read
A Case for Candor
With a deeply integrated cast, The Good Fight offers a rare vision of true workplace diversity.
Bloomberg Businessweek4 min read
Europe’s Far Right Unites, or Tries to
Angelo Ciocca of Italy’s League party is in the European Parliament’s plenary chamber in Strasbourg, France, railing against the European Union’s “crazy, criminal project” to admit Muslim Turkey. Never mind that the body minutes earlier has called fo