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    Super Bowl 2019 kicks off on a higher note for the NFL

    by Stephen Battaglio, Los Angeles Times Feb 01, 2019 4 minutes

    Last year, the audience for the Super Bowl deflated like a football being prepared for New England Patriots quarterback Tom Brady.

    NBC's telecast of Super Bowl LII was watched by 103.4 million TV viewers, a 7 percent decline from the previous year and the fewest for the event since 2009, capping a tough, controversy-plagued year for the National Football League that saw regular season ratings dip 10 percent.

    It also sent off warning bells that maybe even the perennially most-watched TV event may not be immune to the fragmented audience that has a multitude of viewing options.

    But ad media buyers are expecting a Super Bowl ratings bounce back this year. A new generation of star players and enforcement of new rules creating

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