Los Angeles Times

The best and worst Super Bowl ads of 2019

There were many Super Bowl firsts during Sunday's telecast from Atlanta's Mercedes-Benz Stadium: Civil rights icons Andrew Young, John Lewis and Bernice King opened the game. Performers Maroon 5 topped Coldplay as the blandest halftime act of all time. And advertisers paid the highest price ever - $5.25 million - for the chance to wow America with a 30-second ad.

Never mind that Super Bowl LIII was also the first time that neither team scored a touchdown during the first three quarters. It was the scripted moments, and those pricey ads in between, that captured

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