The Atlantic

It’s Impossible to Follow a Conversation on Twitter

Without major fixes to the product, the platform will never be a place for complex discussions.
Source: Reuters / Joshua Roberts

Earlier this week, Twitter CEO Jack Dorsey and the tech journalist Kara Swisher conducted a full 90-minute interview entirely on Twitter. The interview was meant to be an old-school “Twitter chat,” and users were instructed to follow along using the hashtag #KaraJack.

It was a disaster. Attempting to follow a public conversation happening on Twitter is “pretty much a mess right now,” Dorsey himself noted at a conference yesterday. The chat was so difficult to parse that Recode futilely attempted to collect Dorsey’s responses into a Twitter Moment. Meanwhile, other users begged the Thread Reader App bot to unroll the thread, to which it replied that it .

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