The Best Way To Get What You Want? Focus On Your Customers' Needs.
Forget your own desires, and lead with the value you can provide.
by Jason Feifer
Mar 01, 2019
3 minutes
A curious email rolled into my inbox recently. The subject line was “Write article.” And here was the entire message:
“Hi Jeff. I wanted to write an article, who do I speak with? Thanks.”
Maybe you have some questions. I do! What kind of article does this person want to ? What makes them qualified? Why would I want to it? When did my name become Jeff? And that’s
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