This Franchise's Publicist Loved the Company So Much, She Became a Franchisee

Ellie Lamonaca first entered the franchise world as a publicist, whose job was to help a franchise get media attention. But six years into her career, a new client captured her attention in a very different way. It was Conserva Irrigation, a sprinkler-system inspection and services company that helps homeowners and commercial properties cut down on water waste and bills. As a resident of South -- and saw opportunity. She texted her husband, Juan, and suggested they become Conserva , and in April 2017, the newlyweds opened their first territory, in Fort Lauderdale. They’ve since grown into two territories and are eyeing a third, and they’ve learned the value of investing in a strong , taking the time to understand an industry, and putting in the hard work.