Opinion: Building a diverse and inclusive health care company takes work but is worth the effort

Diversity and inclusion tend to get more lip service than action, often because business leaders don’t always recognize the connection between the two and company performance. That’s a mistake, because they are inextricably linked.

In fairness, creating a diverse company can be a challenge if you’re leading a new company and don’t know where to start, or if you’re a more established leader whose company didn’t prioritize diversity early on. But it’s a challenge worth tackling head on: fostering a culture of diversity isn’t just the right thing to do for your people, it’s good business.

I believe that this is particularly true in of women consider themselves to be the primary health care decision-maker for their households, yet women hold of CEO roles at health care startups.