Now, There Is Zero Proof That Alcohol Is What Makes A Great Cocktail
Millennials are drinking less, spurring beverage companies to create alternatives to traditional cocktails — using herbs, spices, citrus and veggies to craft unique flavors for nonalcoholic drinks.
by Kristen Hartke
Mar 21, 2019
3 minutes
Martini glasses emblazoned with the words "Mommy Juice." Hundreds of people lined up in the bitter cold for a Christmas-themed bar. Cocktails, including one at $8,500 a pop, made with vintage liqueurs.
It may seem like we're living in the golden age of cocktails — yet 30 percent of Americans don't indulge at all, while another 30 percent have only two alcoholic drinks per week.
Millennials — who drive so many trends these days — are actually . And while some companies might view that as a problem, many beverage entrepreneurs see it as an
You’re reading a preview, subscribe to read more.
Start your free 30 days