NPR

Now, There Is Zero Proof That Alcohol Is What Makes A Great Cocktail

Millennials are drinking less, spurring beverage companies to create alternatives to traditional cocktails — using herbs, spices, citrus and veggies to craft unique flavors for nonalcoholic drinks.
Seedlip, a distilled nonalcoholic spirit, was created when Ben Branson came across a 17th-century book that contained nonalcoholic remedies for a variety of maladies — from epilepsy to kidney stones. Source: Kevork Djansezian

Martini glasses emblazoned with the words "Mommy Juice." Hundreds of people lined up in the bitter cold for a Christmas-themed bar. Cocktails, including one at $8,500 a pop, made with vintage liqueurs.

It may seem like we're living in the golden age of cocktails — yet 30 percent of Americans don't indulge at all, while another 30 percent have only two alcoholic drinks per week.

Millennials — who drive so many trends these days — are actually . And while some companies might view that as a problem, many beverage entrepreneurs see it as an

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