America Is Too Glib About Breast Implants
The procedure is expensive and invasive. So why is it sold with jokes?
If you’ve commuted in an American city in the past decade, you’ve probably seen some kind of cheeky ad for affordable, accessible breast implants. A young woman comparing tangerines to grapefruits has greeted subway riders in New York City for the past several years. A giant close-up of cleavage promising “a gift you can both enjoy” loomed over streets in one Utah town in 2007. Almost a decade later, a California billboard reminded women that size matters.
Boob jobs have been in American popular culture since the 1980s, when laws changed to allow plastic surgeons to advertise and credit cards
