NPR

Pop-Up Museum Lets Visitors Take Sensory Plunge Into Wide World Of Color

Inside the Color Factory in New York. The space features the commissioned work of local artists who focus on bringing color to urban spaces. (Courtesy of the Color Factory)

New York City’s year-old Color Factory is a museum of sorts. But patrons quickly realize it isn’t your typical museum experience.

A video lays out the ground rules: Touch the art, eat the art (when appropriate), post pictures on Instagram — and get ready for a no-holds-barred deep dive (literally!) into the world of color.

The museum is the second of its kind in the United States, with the first located in San Francisco. And it features the commissioned work of local artists who focus on bringing color to urban spaces.

Everything in the museum is carefully curated, from the hue of the ice cream to the tint of the walls. And the experience continues beyond

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