Special permission
Imagine sitting in the inner sanctum of Lavazza’s decision-making room in Torino, Italy, with Giuseppe Lavazza pondering one of the biggest brand decisions the family company has ever made.
No country has ever been given permission to alter the roast profile of one Lavazza’s premium coffees outside of Italy, until now. That honour has gone to Australia.
Cristiano Portis, Asia and Pacific Coffee Research and Development Manager and Licensed Q Grader for Lavazza, was the man tasked with the role of testing the ideal roasting profile that would respect the identity of Lavazza’s original Kafa single origin coffee, but also reflect the Australian market’s penchant for delicate roasting.
“The quality of Kafa is the same as Italy’s, but the
