Inc.

Your (Very) Personal Data

What a world driven by biometrics will bring.

Last month, I did something for the first time since 1994: I hung out at the mall. I bought a soda at the food court. I browsed the racks at department stores. Eventually, I bought a T-shirt. In many ways, nothing had changed. There were still plenty of teenagers and mall walkers in comfy shoes. And yet something was completely different. During that day, I shed mounds of data—not just where

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