The Atlantic

Elizabeth Warren Had Charisma, and Then She Ran for President

Female candidates face a “double bind,” researchers say. When women are perceived as competent, they’re less likely to be seen as inspiring.
Source: Carlos Barria / Reuters

Charisma comes from the Greek word for “divine gift,” and back in 2015, political commentators thought Elizabeth Warren had a lot of it. Vox called the senator from Massachusetts “a more charismatic campaigner than [Hillary] Clinton.” Roll Call said Clinton couldn’t “match Warren’s charisma, intensity or passion.” The polling firm Rasmussen called Warren “Bernie Sanders with charisma.”

That was then. Now that Warren is running for president, many journalists have decided the charisma is gone. An article last month in The Week noted that Warren “doesn’t do uplift, which is what people mean when they grumble about her lack of ‘charisma’ and ‘energy.’” In a recent story about Warren’s fundraising trouble, The New York that she was suffering because Democrats’ “longstanding fascination with youthful charisma—along with its current, Trump-driven fixation on electability—can outweigh qualities like experience or policy expertise.”

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic8 min readAmerican Government
The Return of the John Birch Society
Michael Smart chuckled as he thought back to their banishment. Truthfully he couldn’t say for sure what the problem had been, why it was that in 2012, the John Birch Society—the far-right organization historically steeped in conspiracism and oppositi
The Atlantic17 min read
How America Became Addicted to Therapy
A few months ago, as I was absent-mindedly mending a pillow, I thought, I should quit therapy. Then I quickly suppressed the heresy. Among many people I know, therapy is like regular exercise or taking vitamin D: something a sensible person does rout
The Atlantic7 min readAmerican Government
The Americans Who Need Chaos
This is Work in Progress, a newsletter about work, technology, and how to solve some of America’s biggest problems. Sign up here. Several years ago, the political scientist Michael Bang Petersen, who is based in Denmark, wanted to understand why peop

Related Books & Audiobooks