Entrepreneur

Why the Founders of This French Sneaker Brand Spent Two Years Researching Faux Leather

Veja's founders have always been proud of their sustainable footwear -- except their use of leather. Here's how they found a solution.
Source: Courtesy of Veja
Courtesy of Veja

The French brand Veja’s kicks look good -- like elevated Stan Smiths -- but their appeal goes beyond style. has always been a major part of (and its sales pitch), and its rubber and cotton can be traced back to farmers in Brazil. But the company’s use of leather left the founders feeling unsettled. 

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