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    Disney announces Disney+ will launch November 12, at $6.99 a month

    by Ryan Faughnder and Meg James, Los Angeles Times Apr 12, 2019 4 minutes

    LOS ANGELES - Walt Disney Co. pulled back the curtain on its highly anticipated streaming service Disney+, revealing key details about what content will be available on the app, including Disney classics and original shows and movies.

    Disney's new service, dubbed Disney+ will launch November 12 and cost $6.99 a month, said Kevin Mayer, head of Disney's direct to consumer business on Thursday at a long-awaited investor day at the company's Burbank headquarters.

    Disney's event day gave investors the first real glimpse into the company's streaming strategy, which is fueled by a cadre of powerful franchises like Marvel, "Star Wars," Pixar and "High School Musical. Wall Street and entertainment industry figures have been eager to learn more about Disney's secretive plans.

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