Supreme Court Dances Around The F-Word With Real Potential Financial Consequences
Is a clothing line called "FUCT" entitled to get trademark protection? The U.S. Patent and Trademark Office said no. Now the Supreme Court must decide.
by Nina Totenberg
Apr 16, 2019
3 minutes
Dirty words only make it to the Supreme Court occasionally. One of those occasions came Monday, in a case involving a clothing line, named "FUCT."
The issue is whether the U.S. Patent and Trademark Office acted unconstitutionally when it refused to grant trademark protection to the brand name.
And, for the justices, the immediate problem was how to discuss the the F-word without actually saying it.
The "FUCT" clothing line, created by
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