The Atlantic

The 11th Plague? Why People Drink Sweet Wine on Passover

Wines like Manischewitz aren't very good—but we love them anyway. The story of a uniquely American tradition.
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"A seder without sweet Manischewitz," the comedian Jackie Mason once said, "would be like horseradish without tears, like a cantor without a voice, like a shul without a complaint, like a yenta without a big mouth, like Passover without Jews." To the uninitiated, Passover wine is an ethnic curiosity, or a culinary ordeal on a par with lutefisk. Those who grew up drinking it, though, find in Concord grape wine the taste of Jewish tradition. And that's ironic, because there may be no more thoroughly American beverage.

The central ritual of Passover is the seder, a recounting of the Exodus over four cups of wine. Jewish law stipulates that kosher wine be produced and handled only by Jews, a requirement that initially proved difficult to meet in North

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