Betting on Anti-feminism as a Winning Political Strategy

MADRID—On a recent Sunday, a compact huddle of about 100 principally middle-aged men and women slowly advanced onto Puerta del Sol square here in the Spanish capital. A canopy of pale pink and blue balloons swayed above them like a roving baby shower, the theme song from Pirates of the Caribbean blaring from speakers nearby. A man carrying a megaphone led a chant, “Feminism doesn’t represent me.”

The “March for Femininity,” as the demonstration was called, was a counterprotest to an enormous International Women’s Day rally held two days prior, a historic affair that saw hundreds of thousands of women throughout Spain stream down their cities’ major avenues to demand the application and expansion of anti-gender-violence laws. That day, headlines hailed feminism in Spain as a force to be reckoned with. Nearly 65 percent of college-age women here and, it follows, form a potent voting bloc for national elections being held this weekend. Politicians on both sides of the aisle have fallen at their feet, trying to lay claim